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Small Business Spotlight: Brand Asset Partners

Small Business Spotlight: Brand Asset Partners


 

Brand Asset Partners is a large format printing agency located at 1130 W. 124th Ave. that specializes in producing branded items, including tents, flags, and table covers. We spoke with co-founder, Mike Meador, to learn more about how the company started as just a leap of faith in a garage, and now has a world headquarters in Westminster, Colorado.

When and why did you start your own print company?

Mike Meador: We launched Brand Asset Partners (BAP) in October 2020. Steve Wright and I worked together initially as client and vendor when I was the VP of Sales with another print company. It was then that we started to grow the seeds that eventually became BAP. We realized that many of our clients need not just branded assets, but more of a full-service approach to print, sourcing, fulfillment, and overall experience for their special events, trade shows, retail locations, and specialty items (aka: swag).

Who are your biggest customers?

MM: We are very lucky to have an incredible partner base. We do work with a number of local companies, non-profits, and organizations, in addition to some large multi-national partners like Wilson Sporting Goods, PXG (Parsons Extreme Golf), Wal-Mart (agency), MotorTrend, and more than a handful of national music acts. We have clients throughout the USA, and Canada, as well as the Asian and European markets. 

Any story behind your logo?

MM: Some might say their logo came as a spiritual epiphany, but our inspiration for the BAP logo was simple. We incorporated the ink drop and the colorful working gears within to illustrate our foundation as a print company with many different elements/services to offer our partners. Our name defines our mission, and our logo is our identity. 

What’s on the horizon for BAP?

MM: We love to drive innovation and push new-to-market products, such as items like the stretch-A-frame and golf tournament signs. We’ve already done a lot with outdoor sporting events, including golf, soccer, baseball, cycling, and running races.

Check out some of their work below, and learn more about Brand Asset Partners at their website: https://www.brandassetpartners.com/

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